According to an article by the BBC, university applications are on the increase with record levels expected for this Thursday's deadline, demonstrating the keen demand for higher education.
In 2012, after the controversial introduction of increased tuition fees which tripled to £9,000, the number of applications plummeted. This year, the higher education industry seems to be recovering well with a record number of students enrolling into courses last Autumn (over half a million), showing that students are recognising the value in having a degree, despite the higher tuition fees.
Universities are having to work harder to recruit students.
With the increase in the number of students enquiring about university places, many universities are benefitting from an advanced Student CRM system in order to market, engage and recruit these students.