Recruitment teams can build stronger relationships with students by taking a multi-channel approach and communicating through a range of different media.
Research shows that by segmenting and targeting prospective students via personalised communications within Student CRM through a cross-section of different marketing materials, students will benefit from a stronger relationship with your university and be more likely to choose to study with you.
With the highly competitive sector of higher education, universities really need to stand out from their competitors from initial enquiry through to enrolment to ensure they're a top choice for students, utilising every channel possible to keep students engaged.
Cleverly combining digital marketing and direct mail over a staggered period of time leading up to the decision-making process is more likely to engage students with your university. A multi-channel marketing approach can include sending communications such as postcards, letters, emails and text messages to reinforce your university's brand and key messages.
Student CRM can automatically send personalised marketing materials to students via touchpointsincluding managing postal labels, distribution and mailing houses, to online email campaigns and text message communications.