There have been a record number of students placed at UK universities and colleges during 2014 according to an article published by UCAS.
UCAS states that more than 512,000 students secured places in UK universities and colleges, with record numbers from both UK and international students - totally nearly 17,000 more students than 2013.
With this in mind, it's no wonder so many universities are investing in a dedicated and robust CRM system to manage and nurture students through the enrolment and recruitment process.
The Chief Executive for UCAS, Mary Curnock Cook, states that many universities have had to work harder to recruit students in recent years due to the rise in tuition fees.
A centralised system, such as Student CRM, will enable a university to:
- Communicate more effectively with prospective students pre-enrolment
- Engage and nurture relationships
- Market your university, courses, campus and accommodation
- Manage open day bookings and enquiries more efficiently
- Analyse recruitment and marketing activities
- Recruit more students
Universities are now in direct competition with one another to win prospective students. With so many potential students to fill places it's important to ensure your recruitment teams maximise communications and marketing activities to manage these students to your full potential.
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