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Student CRM success for UCL Institute of Education

Good working relationships aid the successful implementation of a project. Just over 12 months ago UCL Institute of Education (IOE) formed a relationship with Data Harvesting to implement a new Student CRM for their student recruitment teams. Unlike other CRMs, Student CRM isn’t an ‘out of the box – one size fits all’ solution. It’s very much configured to meet the requirements of the establishment. There is effort and commitment from both sides, as demonstrated by the teams at Data Harvesting and IOE. When a university buys Student CRM, it’s not simply buying the product. They are buying into a wealth of experience, project management skills, training and customer support that goes towards making it the UK’s most loved student recruitment solution.

Holly Cartlidge, Marketing Manager at IOE commented:

"Data Harvesting have been great to work with ever since we scoped out our requirements in summer 2013. I have been particularly impressed by their willingness to develop the system for our specific needs, and all of the team there are a pleasure to work with."

Students standing outside the IOE[1208]

Users receive face to face training, Help Centre access, email marketing tips to enhance student recruitment and access to the Customer Support team for day to day technical support. The good channels of communication between Data Harvesting and IOE certainly contributed to the successful installation of Student CRM.

After delivering the successful project, Holly went on to describe the benefits of using Student CRM:

"We are now using Student CRM to manage contacts from external events, prospectus requests, open day bookings and enquiries, and can communicate much more effectively with our prospective students, which all helps us deliver impactful student recruitment marketing."