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Segments & Filters in Student Record Card

On Tuesday 31 May 2016 we released Segments & Filters in Student Database.

You can now filter on all fields on the student’s Record Card and create some truly detailed segments, like this one:

Find me all prospective domestic UG students who:

  • were previously interested in Law AND
  • recently switched to being interested in Engineering AND
  • want to start in 2017 AND
  • are currently 21 years old AND
  • currently live in the United Kingdom AND
  • have a valid mobile number AND
  • were last contacted over 30 days ago.

That is mighty powerful, and takes your targeted marketing communications to a whole new level now.