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#hellobrookes campaign gains 4 million+ impressions in A-Level results week

When Oxford Brookes asked for our support to help make this campaign happen, we were delighted to say yes.

The student recruitment team at Oxford Brookes recently used Student CRM to run an innovative social media campaign.

The campaign delivered highly personalised video messages and off platform printed media to congratulate next year's students on being offered a place onto their chosen course during A Level results week.

Student CRM was the central driver for the campaign which automated a series of congratulations emails and allowed campaign officers to search and segment data for offline marketing actvities.

Oxford Brookes created 286 personalised videos featuring a range of staff including the Chancellor Dr Dame Katherine Grainger PHD. The #hellobrookes hashtag achieved over 4 million impressions on Twitter and Instagram and were viewed over 50,000 times on Facebook and Twitter. 

Dana Rock, Student Recruitment Campaigns Officer commented;

"I'm really chuffed with how smoothly it's all gone so far with the triggered and personalised touchpoints -  it's powerful and it's working!"

Awarded Five Stars by Oxford Brookes

"As marketing in HE becomes increasingly competitive, Data Harvesting has helped us to face the challenges head on.

During our recent Student CRM project I've been really impressed by their positive approach to problem solving. Nothing is too difficult or too complicated for them. They have always listened to our needs and concerns and found a solution.

Their open mindedness and flexible approach has meant that we have managed to successfully deliver timely, relevant and personalised emails to our applicants in a way that we have never previously done before. 

The DH team are friendly, professional and, most importantly, they get things done.
Five star."

Dana Rock
Student Recruitment Campaigns Officer
Oxford Brookes University

Portsmouth's perfect CRM partner

Here at Data Harvesting we form a lasting partnership with customers during setup, training and implementation.

We are constantly in touch with phone calls, screen-sharing and update meetings. The progress of the entire project is fully managed and clients know that the CRM Support Team is only a phone call or ticket away throughout the whole of the contract.

Our live Love-o-meter displays all our latest testimonials from client support tickets, which currently stands at an impressive 98.4%.

Kevin Gaisford, Database and Marketing Officer from University of Portsmouth commented;

"The support team at DH set them and their product apart. Having them there gives us the confidence to try new things, knowing that they're at the end of the phone to help us if we need it."

If you'd like to talk to the team about your CRM requirements please leave your details hereand someone will get back to you.

"It was a phenomenal success from start to finish"

"It was a phenomenal success from start to finish; from the automated booking process to the personalised automated email communications prospective students received leading up to the day.

Time spent administering the open day has been reduced and all KPIs have been documented and recorded in the Student CRM for us to measure subsequent open days against."

"SOAS offers students a very flexible study programme which means every open day needs to be carefully planned. Luckily, the Student CRM Open Day app is flexible enough for us to offer a wide range of activities to students coming to our Open Day."

"Data Harvesting are leading experts"

“Data Harvesting’s knowledge of the different educational sectors has made them leading experts in developing a bespoke online admissions system and the natural choice for UCB to develop its online admissions systems with.

They have developed a simple and easy to use online admissions systems for FE, part time and international applicants which has seen our applications to all these areas increase by 20%.

 

Linking the Student CRM’s pre applicant data with applied data means we now have an incredibly powerful tool to engage with our students, aiding retention and increasing conversion for all applications to UCB.”

Simon Chatterton, Director of Admissions

"It helps us deliver impactful student recruitment marketing"

Data Harvesting have been great to work with ever since we scoped out our requirements in summer 2013.

I have been particularly impressed by their willingness to develop the system for our specific needs, and all of the team there are a pleasure to work with.  

We are now using the CRM to manage contacts from external events, prospectus requests, open day bookings and enquiries, and can communicate much more effectively with our prospective students, which all helps us deliver impactful student recruitment marketing.”

Holly Cartlidge, Marketing Manager

Excellent front-line support

 

"We consistently receive excellent front-line support from the Student CRM customer services team. They always reply promptly and put forward practical  solutions to help us get the most out of the system.”

Joe Etchells, Senior Communications Officer

"Please could you circulate our thanks for all your hard work over the previous year, both in the support you provide and in the constant development of the system."

The Recruitment and Admissions Office

"We love the new Help Centre"

 

"Our team is really benefiting from the new Help Centre within Student CRM. When we start to fill out a new request for help, it's really useful to have it autofilled so we can see if other people have asked a similar question and go direct to the answer.

I've been really impressed by the prompt replies from the Customer Support team whenever we need a hand. Our requests are always responded and dealt with professionally and solved in no time at all.

I like the notifications at the top so I can easily see what I need to do as soon as I log in, which has reduced the strain on my inbox. It means I can manage a lot of requests all at once and keep track of them in one central place.

It's been really interesting to see what new features other people are requesting in the Community section. I log in on a daily basis and definitely feel involved and part of the student recruitment community.”

 

"Using the barcode scanner was an excellent way to personally greet attendees"

"The Applicant Open Day app was a major contributing factor to the success of our most recent open day. We had a last minute room change and used Student CRM to contact all the students that it affected. The students received the updates and went to the new room without any issues."

"Our allocated spaces filled up within no time due to the ease of booking online. Using the barcode scanner was also an excellent way to personally greet attendees and filter them through to the university to start their day. It was great to know that once the data had been uploaded into the CRM, they’d all receive a ‘thank you’ email, something else that the recruitment team wouldn’t have to manually remember to do."

"58% increase in our open day bookings"

 

"We've had a 58% increase in our Applicant Open Day bookings! The CRM has done the trick these are exceptionally high conversion rates and anecdotally excellent compared to industry conversion rates for the recruitment events. The 1-2-1 sessions were a great success with lots of positive comments from academics and guests."

"We were recently rated 6th university in the country for Modern Languages. Thanks to Student CRM we could quickly and easily send communications to the applicants for this course to share the news."

Marketing and Events team SOAS, University of London

"We doubled last year's open day figures"

"The CRM seems to have worked! Managing our Open Day bookings within Student CRM meant that not only did we double last year’s figures, but we had to rethink our registration process as many more people arrived than originally anticipated which is a great feat for all involved."

"The success of our most recent open day is attributed to several factors; the timing of the event, our recent outstanding Ofsted inspection, our number 1 QS World Ranking for Education and of course the Student CRM. The ease of booking online meant we were able to capture more data online and communicate more effectively with students leading up to the event."

"Our attendance rate is usually around 50%, but after using Student CRM to organise bookings and promote our most recent Open Day this figure was considerably higher, at almost 70%."

Recruitment team Institute of Education (IOE)

"The very best student recruitment solution"

 

"Over the past six years, we have transformed our student recruitment processes thanks to Data Harvesting's Student CRM. We've seen a welcome return on investment since starting to use it. Our resulting streamlined recruitment activities have helped us to improve results across the board. 

As an institution UCB has embraced the latest student recruitment technologies available within Student CRM. These online technologies allow us to engage with our students far more effectively than the old paper systems could. The Student CRM has been particularly useful not only for our home students but for our international students applying from overseas and our overseas agents where we can respond to them more effectively, efficiently and in a timely manner to maximise recruitment.

Data Harvesting's support is excellent. UCB staff can pick up the phone and always speak to someone who knows how to help us. Their Customer Services team really understand our business processes and workflow and are able to respond with a solution to our problem when required.

We now have the very best recruitment system in place which we can access and manage centrally, keeping students and team members engaged and informed.

It is without a doubt the very best student recruitment solution for our needs and responds to ever growing complexity."

Amin Pradhan
Pro Vice-Chancellor (Information Services)