Monitor the combined effect of all university recruitment activities
Each app already comes with its own built-in reports. These in-app reports look at what is going on within a particular recruitment activity, for example how many students booked and turned up for an open day. The app reports are available 24:7 inside each app.
No individual app report can however tell the whole story, and that is where Enterprise Reporting comes in.
Your Enterprise Reporting suite is more powerful because it looks across all apps and reports on the combined effect of all those different activities on your numbers. By examining the new students that you recruited after each academic year starts, the CRM measures how effective each activity was, supporting your university's future strategic recruitment and budgeting planning activities.