Agent Manager
Build stronger, more transparent partnerships with your recruitment agents
Agent Manager helps universities and colleges increase applications, offers, and acceptances by managing recruitment agents more effectively. It gives international and admissions teams a single workspace to track applications, manage commissions, and monitor performance, all while maintaining audit-ready compliance.
Together with the Agent Management Platform (AMP), it connects your team and your agents in real time, creating one shared system for communication, application tracking, and collaboration.
Read video transcript
Working with international recruitment agencies and their agents can be highly effective. But managing those relationships isn't always straightforward.
Activity can sit across emails, spreadsheets and different systems, making it difficult to track applications, manage communication, or understand how agents are performing.
It becomes even more complex when different teams or individuals are responsible for different regions or countries, while senior managers still need a clear, joined-up and auditable view of what's happening.
That's where the Agent Manager module comes in.
It brings your agency and agent relationships into Student CRM, giving your team a structured and auditable way to manage activity, track performance, and support applicants through to enrolment.
The Agent Manager module has the following benefits:
Capturing Agent Interest
New agencies and agents can express interest through lead capture forms that can be embedded on your website. Those enquiries then flow directly into Student CRM, so nothing is lost or managed offline.
This gives your team a clear starting point for every potential partnership.
Onboarding Partners
Once captured, each opportunity can be tracked from first contact through to meeting notes, legal agreements, training and onboarding.
Everything is managed in one place, giving your team visibility of progress and ensuring a consistent onboarding process.
Targeted Communication
With Agent Manager, communication with agents can be handled in a more structured way.
Agents can receive copies of applicant communications where appropriate, and you can send targeted updates such as newsletters or seasonal messaging.
This can be tailored by region, office or country, ensuring communication is relevant and consistent across your network.
Commission Tracking
Agent Manager also helps you manage the financial side of your agent relationships.
Invoices and payments can be tracked against each agency or agent, giving you visibility of what has been submitted, what has been paid, and what is outstanding.
When commission is due, it can be logged and tracked alongside the related applications and outcomes.
This creates a clearer, more transparent process, without relying on spreadsheets or external tracking.
Applications Connected
Applications are fully linked within Student CRM, giving you visibility of applicant status and progress as they move through the process.
Agents manage their activity through the Agent Management Platform, while your team works within Agent Manager, creating a joined-up view on both sides.
Check out the Agent Management Platform video to learn more.
UKVI & Audit Ready
Agent Manager is designed with compliance in mind, aligning with UKVI expectations and the AQF framework for managing agent relationships.
All communication, updates and activity are recorded, creating a clear audit trail.
This means your institution can evidence what has happened, when, and by whom, supporting audits and reducing risk.
Agent Performance
Agent Manager also helps you understand how your agencies and agents are performing.
You can track activity, monitor application outcomes, and identify which partners are generating the strongest results.
This might highlight which agents are leading to more offers or acceptances, and where additional support or intervention may be needed.
Agent Manager gives your team the visibility, structure and control needed to manage agents effectively and support applicants through to enrolment.
Book a call with one of our CRM experts to see how Student CRM supports a more connected approach to agent management.
What is Agent Manager?
Agent Manager is a Student CRM module that helps universities and colleges manage international recruitment agents, agencies, and partner relationships. It gives international recruitment and admissions teams one place to track agent-linked applications, opportunities, communications, invoices, commissions, performance, and compliance activity.
Manage agents with clarity, control, and confidence
Real-time visibility
See exactly how your agents are performing.
- Track applications as they’re submitted through your agents
- View progress from initial lead through to enrolment
- Access live dashboards showing activity by agent, agency, or region
Agent Management Platform (AMP) integration
Two connected portals; one for your team, one for your agents.
- Agents submit applications directly through your branded forms
- Upload invoices and documents that appear instantly in your system
- Exchange secure messages and updates in real time
- Configure portal design, contact details, and application stages
Everything syncs instantly between AMP and Agent Manager, so communication and updates stay seamless.
Stronger partnerships
Focus on building relationships, not chasing admin.
- Maintain full contact and communication history for every agent
- Track which students and applications are linked to each agent
- Identify and reward high-performing partners using performance metrics
Opportunities and leads
Manage the full lifecycle of each partnership.
- Convert inbound leads into tracked Opportunities
- Log meetings, milestones, and next steps as relationships develop
- Monitor progress from first contact through to active collaboration
Commission & finance management
Keep finances accurate and transparent.
- Track invoices and payments linked to each agent or agency
- View invoice status and payment history at a glance
Audit-ready compliance
Stay organised and inspection-ready.
- Every action and communication is logged automatically
- Generate reports aligned with AQF and internal policy standards
- Provide a full compliance trail for audits and quality assurance
Integration with Student CRM
With Active Applications
- Full integration; agents submit applications directly via your CRM web forms
- Real-time visibility; see submissions instantly within Agent Manager
- End-to-end workflow; manage the journey from submission to enrolment
With Passive Applications
- Communication-first; match external applications, for example UCAS or SRS feeds, to agents
- Data-fed visibility; monitor progress via SRS/API-fed applications
- Collaboration; allow agents to track and communicate about externally managed applications
The key difference: Active Applications lets agents create and manage applications directly within Student CRM; Passive Applications links external applications to agents for communication and visibility.
Built-in visibility & reporting
Understand and improve performance across your agent network.
- Access dashboards by agent, agency, region, or course
- Track outcomes from leads, opportunities, and applications
- Generate data to support recruitment strategy and ROI measurement
Agent Manager FAQs
Common questions about using Agent Manager to manage recruitment agents, applications, invoices, commissions, communications, performance reporting, and compliance inside Student CRM.