Campaign Manager
Plan, send, and track marketing campaigns across every channel
Marketing and student recruitment teams need a simple way to manage multi-channel campaigns that reach the right audience every time. Campaign Manager makes it easy to send emails, SMS, and printed materials including letters and labels, all from one central place in Student CRM.
Your team can plan, deliver, and monitor every campaign efficiently while keeping messaging consistent and measurable.
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Marketing and Recruitment teams need a simple way to manage campaigns across multiple channels.
Campaign Manager makes it easy to send emails and SMS, and produce letters and labels for print campaigns,
ensuring you reach the right channels.
The Campaign Manager module has the following benefits:
Multi-Channel Campaign Creation
With support for multiple formats, your team can communicate effectively, increasing engagement and response rates.
Performance Tracking for Ad-Hoc Campaigns
You can track engagement across all ad-hoc campaigns, with insights into opens, clicks, and conversions.
This helps refine future marketing efforts and measure success.
Segmentation Tools
Targeting the right audience is crucial.
Our segmentation tools let you filter contacts based on specific criteria, so every campaign is highly
relevant and personalised.
Bulk Tagging Tools
Easily categorise and label students in bulk, making it simple to manage lists and improve audience targeting.
Scheduled Data Delivery
SDDs automate the sending of fresh, targeted data to remote teams, third-party systems, or printing
services, making them ideal for internal call campaigns and external prospectus request fulfillment.
And there's more:
UTM Link Builder Integration
Track where your traffic comes from with built-in UTM link support, making it easy to measure return
on investment and optimise marketing efforts.
Real-Time Updates and Campaign Reporting
See campaign performance as it happens.
Identify exactly who engaged, helping you refine messaging and follow up effectively.
Personalised Communication
Tailor messages to different groups, ensuring your content feels relevant to each recipient.
Comprehensive Campaign Management
With everything in one place, teams can plan, execute, and track campaigns efficiently — improving results
while saving time.
With Campaign Manager, you get a smarter, more efficient way to run marketing campaigns.
Book a call with one of our CRM experts, and see how Campaign Manager can empower your Marketing and Recruitment
teams.
What is Campaign Manager?
Campaign Manager is a Student CRM module that helps universities and colleges create, send, and measure multi-channel student recruitment campaigns from one central system. Marketing, admissions, events, international recruitment, outreach, and partnership teams can segment audiences, deliver personalised email, SMS, letter, and label campaigns, track engagement and website traffic, share scheduled data, and keep campaign activity connected to each contact’s Student CRM record.
Everything you need to create, send, and measure successful campaigns
Multi-channel campaign creation
Build campaigns that reach students wherever they are.
- Send emails and SMS directly from Student CRM
- Produce letters and labels for print campaigns
- Increase engagement and response rates through channel variety
Performance tracking
See how your campaigns perform in real time.
- Track opens and click-through rates
- Measure engagement
- Refine future marketing based on clear insights
Segmentation tools
Target the right audience every time.
- Filter contacts by course, interest, status, and more
- Personalise content for maximum impact
- Ensure every message reaches the right people
UTM Link Builder integration
Track and analyse campaign performance accurately.
- Add UTM tracking to campaigns
- Measure traffic sources and ROI
- Optimise future efforts based on results
Scheduled data delivery
Share data automatically and securely.
- Send targeted data to remote teams
- Ideal for call campaigns or prospectus fulfilment
- Reduce manual exports and stay updated
Bulk tagging tools
Keep data organised and audiences easy to manage.
- Tag and categorise students in bulk
- Maintain clean lists and consistent targeting
- Improve segmentation for ongoing campaigns