Campaign Manager

Plan, send, and track marketing campaigns across every channel

Marketing and student recruitment teams need a simple way to manage multi-channel campaigns that reach the right audience every time. Campaign Manager makes it easy to send emails, SMS, and printed materials including letters and labels, all from one central place in Student CRM.

Your team can plan, deliver, and monitor every campaign efficiently while keeping messaging consistent and measurable.

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What is Campaign Manager?

Campaign Manager is a Student CRM module that helps universities and colleges create, send, and measure multi-channel student recruitment campaigns from one central system. Marketing, admissions, events, international recruitment, outreach, and partnership teams can segment audiences, deliver personalised email, SMS, letter, and label campaigns, track engagement and website traffic, share scheduled data, and keep campaign activity connected to each contact’s Student CRM record.

Key benefits

Everything you need to create, send, and measure successful campaigns

Multi-channel campaign creation

Build campaigns that reach students wherever they are.

  • Send emails and SMS directly from Student CRM
  • Produce letters and labels for print campaigns
  • Increase engagement and response rates through channel variety

Performance tracking

See how your campaigns perform in real time.

  • Track opens and click-through rates
  • Measure engagement
  • Refine future marketing based on clear insights
Campaign Manager dashboard view in Student CRM

Segmentation tools

Target the right audience every time.

  • Filter contacts by course, interest, status, and more
  • Personalise content for maximum impact
  • Ensure every message reaches the right people

UTM Link Builder integration

Track and analyse campaign performance accurately.

  • Add UTM tracking to campaigns
  • Measure traffic sources and ROI
  • Optimise future efforts based on results

Scheduled data delivery

Share data automatically and securely.

  • Send targeted data to remote teams
  • Ideal for call campaigns or prospectus fulfilment
  • Reduce manual exports and stay updated

Bulk tagging tools

Keep data organised and audiences easy to manage.

  • Tag and categorise students in bulk
  • Maintain clean lists and consistent targeting
  • Improve segmentation for ongoing campaigns
FAQs

Campaign Manager FAQs

Can we manage all campaign types in one place?
Yes. Campaign Manager lets you run email, SMS, and print campaigns within a single interface in Student CRM.
Can we track campaign performance?
Absolutely. You can monitor opens and clicks in real time to measure engagement and effectiveness.
Does it support segmentation?
Yes. You can filter and target audiences based on course interest, status, or engagement score.
Can we automate data sharing with other teams or systems?
Yes. Scheduled Data Deliveries automatically send up-to-date campaign data to remote teams or print providers.
Can we track website traffic from our campaigns?
Yes. UTM Link Builder integration makes it simple to see exactly where responses and web traffic come from.
Who uses Campaign Manager the most?
Most used by: Marketing, Admissions, Events, International, Recruitment and Outreach, Partnerships.
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