Courses & Subjects
Keep every interaction accurate, consistent, and connected across Student CRM
What if every time a student filled in a form, booked an event, or asked a question, they were already on the path to the right course for them, and your team didn’t need to lift a finger?
That’s exactly what the Courses and Subjects module does, ensuring every interaction uses up-to-date, consistent course data. Students always see the right options for their year of entry, level of study, campus, and intake, while your team stays in control with one central setup that works everywhere.
Read video transcript
What if every time a student filled in a form, booked an event, or asked a question...
they were already on the path to the right course for them - and your team didn't need to lift a finger?
That's exactly what the Courses and Subjects module does.
It powers your entire CRM, making sure every interaction uses consistent, up-to-date course information.
So students only see the right options for the right year of entry, level of study, campus and intake.
And your team stays in control with one central setup that works everywhere.
The Courses and Subjects module has the following benefits:
Smarter selection
Not every prospective student knows exactly what they want to study - but most can tell you the subject
area they're interested in.
That's why Subjects are built right into the Courses and Subjects module, giving you control over how students
browse and select courses.
And when you use the Academic Block on public-facing forms, all six filters - including Year of Entry,
Level of Study, Campus, Subject, Course, and Intake - pull directly from your Courses and Subjects setup.
That means every option a student sees is accurate, current, and tailored to your structure - with no
duplication, no manual syncing, and no dead links.
Personalised targeting
When your entire CRM runs on consistent course and subject data, you're not just personalising comms -
you're segmenting strategically.
You know what each student has shown interest in, and when and how they did it - all thanks to structured
interactions using the Academic Block.
That means you can: Reignite interest from those who enquired but didn't apply.
Direct students to suitable alternatives when a course closes.
Or tailor outreach by subject, faculty, or even course level.
It's not just "Dear Applicant." It's relevant messaging, driven by real behaviour.
Seamless application matching
When a student applies, you want their full journey to make sense; not just where they applied, but how
they got there.
With Courses and Subjects, Student CRM automatically links application records to earlier engagement -
connecting enquiries, forms, and events into one continuous story.
That's what we call an Active, or APS application: it starts with your CRM forms and uses the Academic
Block, so you get end-to-end insight, right down to the subject they selected on day one.
But if the application comes from outside the CRM - through UCAS or your Student Record System - it becomes
a Passive, or APV application.
Student CRM still uses course data to match the applicant back to any earlier CRM activity, giving you meaningful
context and better follow-up options.
Whether students apply directly or come in via another route, you see the full picture - powered by consistent
course data.
And there's more:
Update a course once - and it updates everywhere through real time syncing.
Manage course data for multiple academic years, side by side.
And get instant insight into course performance across your campaigns.
It's one module, solving problems from admin to marketing to strategy.
With Courses and Subjects, you're not just managing listings - you're unlocking a smarter recruitment
journey.
Right courses.
Right students.
Every time.
Book a call with one of our CRM experts today to see how Courses and Subjects can bring everything
together.
What is Courses & Subjects?
Courses & Subjects is a Student CRM module that gives universities and colleges one central source of accurate course and subject data for student recruitment. It keeps year of entry, level of study, campus, subject, course, and intake information consistent across forms, enquiries, events, applications, campaigns, segmentation, and reporting, helping students see relevant choices while teams manage updates once and use them throughout the platform.
Everything you need to keep course data accurate, connected, and working everywhere
What’s the difference?
- Courses are the individual programmes a student applies for and studies.
- Subjects are clusters of courses using shared terms, for example “Business”.
- Courses suit high-intent choices needing detail.
- Subjects help lower-intent exploration.
Smarter selection
Give students the right choices, every time.
- Subject areas guide discovery by interest.
- Not ready for a course? Collect the subject only.
- Six filters, year, level, campus, subject, course, and intake, keep data accurate.
- Academic block integration ensures every form pulls the latest course info.
Personalised targeting
Use structured course data to power strategic communication.
- Segment by course, subject, or level of study through Campaign Manager.
- Reignite interest from students who enquired but didn’t apply.
- Send tailored, relevant messages driven by real engagement data.
Seamless application matching
Connect first interest to final application.
- Automatically links applications to prospectus requests and event bookings.
- Applications Active tracks end-to-end journeys started in Student CRM.
- Applications Passive matches UCAS or external applications back to CRM records.
Centralised updates
Keep data current and consistent across every module.
- Update a course once and refresh it everywhere instantly.
- Manage multiple academic years side by side.
- Eliminate duplication and version drift across Student Database.
Connected insight
Turn course data into actionable intelligence.
- Track which subjects attract the most interest.
- Measure campaign performance by course or faculty.
- Use live data to refine recruitment strategy.
One source of truth
The Courses & Subjects module underpins the entire platform.
- Every module, from Web Form Builder to Event Manager, draws from the same trusted data.
- Ensure accuracy, consistency, and confidence at every touchpoint.