Courses & Subjects

Keep every interaction accurate, consistent, and connected across Student CRM

What if every time a student filled in a form, booked an event, or asked a question, they were already on the path to the right course for them - and your team didn’t need to lift a finger?

That’s exactly what the Courses and Subjects module does, ensuring every interaction uses up-to-date, consistent course data. Students always see the right options for their year of entry, level of study, campus, and intake, while your team stays in control with one central setup that works everywhere.

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Key benefits

Everything you need to keep course data accurate, connected, and working everywhere

What’s the difference?

  • Courses are the individual programmes a student applies for and studies.
  • Subjects are clusters of courses using shared terms (e.g. “Business”).
  • Courses suit high-intent choices needing detail.
  • Subjects help lower-intent exploration.
Course & Subject filters shown in a form

Smarter selection

Give students the right choices, every time.

  • Subject areas guide discovery by interest.
  • Not ready for a course? Collect the subject only.
  • Six filters (year, level, campus, subject, course, intake) keep data accurate.
  • Academic block integration ensures every form pulls the latest course info.

Personalised targeting

Use structured course data to power strategic communication.

  • Segment by course, subject, or level of study.
  • Reignite interest from students who enquired but didn’t apply.
  • Send tailored, relevant messages driven by real engagement data.

Seamless application matching

Connect first interest to final application.

  • Automatically links applications to prospectus requests and event bookings.
  • “Applications (Active)” track end-to-end journeys started in Student CRM.
  • “Applications (Passive)” match UCAS/external applications back to CRM records.

Centralised updates

Keep data current and consistent across every module.

  • Update a course once and refresh it everywhere instantly.
  • Manage multiple academic years side by side.
  • Eliminate duplication and version drift.

Connected insight

Turn course data into actionable intelligence.

  • Track which subjects attract the most interest.
  • Measure campaign performance by course or faculty.
  • Use live data to refine recruitment strategy.

One source of truth

The Courses & Subjects module underpins the entire platform.

  • Every module — from Web Form Builder to Event Manager — draws from the same trusted data.
  • Ensure accuracy, consistency, and confidence at every touchpoint.
FAQs

Courses & Subjects FAQs

Can we manage multiple academic years at once?
Yes. You can view, edit, and compare course data across multiple academic years side by side.
How do updates flow through other modules?
Changes are updated in real time across all connected modules and forms through the academic block.
Can students filter by subject or campus?
Yes. The academic block supports dynamic filters for year, level, campus, subject, course, and intake, ensuring students only see relevant options.
Does this work with UCAS or other external systems?
Absolutely. Student CRM uses course data to match UCAS or student record system applications back to CRM activity for complete visibility.
Can we use course data for marketing segmentation?
Yes. Consistent course and subject data allows precise targeting, helping you send relevant messages and re-engage prospective students.
How does this module improve reporting?
Because all course data is centralised, you can analyse engagement, conversion, and performance by course, subject, or intake instantly.
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