Data Packs

Unlock powerful, off-platform reporting with direct access to your Student CRM data

The Data Packs module gives you secure access to your Student CRM data through a connected cloud data warehouse, updated daily. You can connect your own Business Intelligence (BI) tools such as Power BI, Tableau, or Qlik, for advanced reporting, analysis, and visualisation.

It’s the most efficient way to explore the full depth of your CRM data, combine it with other institutional sources, and uncover insights that drive smarter recruitment and retention strategies.

Book a demo Explore other modules
Connect BI tools like Power BI, Tableau, and Qlik to Student CRM data
Key Benefits

Everything you need for deeper, enterprise-level data analysis

Enterprise-level analysis

  • Over 80 tables and 750+ fields available via our data warehouse.
  • Full table lists, schemas, and relationships for transparency.
  • Build your own dashboards in your preferred BI platform.

Cost-effective and flexible

  • Connect BI tools directly from the analyst’s PC using ODBC credentials.
  • Build and refresh reports independently of central IT support.
  • The simplest, most cost-effective way to generate regular dashboards.
Example of an external BI dashboard built on Student CRM Data Packs

Complete student journey tracking

  • Analyse cross-module data to understand engagement and conversion.
  • Track graduate destinations and long-term outcomes.
  • Reveal which recruitment activities deliver the strongest results.

External data integration

  • Integrate feeds from your Student Records System or external datasets.
  • Create a single, comprehensive view of student activity and performance.
  • Support evidence-based decision-making across departments.

Process improvement insights

  • Level 2 Data Packs enable detailed event and outcome analysis.
  • Compare activity formats, timings, or campaign types.
  • Optimise event design, communication strategy, and conversion rates.
FAQs

Data Packs FAQs

What are Data Packs?
Data Packs provide access to your Student CRM data in a secure cloud data warehouse, refreshed daily, for use in external BI tools.
Which BI tools are supported?
Any BI platform that connects via ODBC, including Power BI, Qlik, Tableau, SAP BusinessObjects, IBM Cognos, Oracle BI, and Pentaho.
Do we need IT involvement to connect?
Usually not. Business Analysts can configure the ODBC connection directly from their own PC using the credentials and Connection Guide provided.
What’s the difference between Level 1 and Level 2 Data Packs?
Level 1 focuses on student journey and recruitment performance. Level 2 provides granular data for process improvement and event analysis.
Is the data updated automatically?
Yes. Your data warehouse is refreshed daily (or weekly, depending on configuration) to include new and amended records.
Who uses Data Packs the most?
Most used by: Admissions, International, Enquiries, IT & Compliance, Marketing, Recruitment & Outreach, Partnerships, Events.
Book a demo Explore other modules