Event Manager
Run efficient, professional recruitment events with less admin and more impact
Campus tours, school visits, webinars, group sessions — they may not be your big-ticket open days, but they play a vital role in building relationships and getting students through the door. Managing them, however, can be a logistical headache. Event Manager takes the stress out of smaller recruitment events. It lets you organise, promote, and run everything from group visits to online sessions in one connected place.
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Campus tours.
School visits.
Webinars.
Group sessions.
These aren't your big-ticket Open Days or Applicant Experience Days - but they're just as important for
building relationships and getting students through the door.
And yet, managing them can be a logistical nightmare:
Spreadsheets on desktops, missed confirmations, last-minute room changes...
sound familiar?
That's where the Event Manager module comes in.
It's built specifically for recruitment events outside of Open Days - so you can organise, promote, and run
everything from group visits to live online sessions, all in one place.
For students, it's a smooth, professional experience.
For your team, it's less admin, fewer surprises - and more time to focus on what really matters: running
events that make an impact.
The Event Manager module has the following benefits:
Easy Booking & Registration
Manage bookings for in-person or virtual events - all from one place.
Set attendee limits, and use branded booking forms to capture the exact details you need from each registrant.
Students get a smooth, personalised booking experience - with clear event details, easy session selection,
and tailored forms that only ask what's relevant to them (course of interest, dietary needs, party size -
you choose).
And because every interaction is logged against their Student CRM record, from first booking to final check-in,
everything stays connected.
No manual updates.
No duplicated data.
No spreadsheet saved on David's desktop (yes...
that one.).
Just clean, joined-up insights your team can use to deliver better events - and better outcomes.
Flexible event configuration
Easily configure individual events with options like maximum attendance limits, event types, session timings,
and venue details.
This gives your team full control over how each event is structured and delivered, as well as the ability
to adapt to last-minute changes without needing IT support.
You are in complete control.
Automated communication
Booking catering, chasing IT, wrangling ambassadors, printing signs - all before lunch.
And on top of that, you're still manually emailing attendee lists?
It's 2025.
Please, stop.
With Student CRM, there's no missed messages.
No Excel files downloaded (and becoming out of date by the minute) waiting to be added to an outside email
platform.
Just reliable, hands-off communication that reduces no-shows and frees your team up to focus on running
a great event.
And there's more:
Easy check-in
For in-person events, attendees simply scan their QR code - sent automatically in their confirmation
email, using the Event Day Scanner app.
No paper lists, no messy spreadsheets.
And for online sessions?
You can manually mark attendees as present directly in the dashboard.
It's fast, it's simple, and everything stays recorded on the student's CRM record - so you always know who
showed up, and who might need a follow-up.
Real-time monitoring
As attendees check in using their QR codes, the Event Day Scanner updates records in real time - giving
your team full visibility over who's arrived and when.
You can monitor visitor numbers as the day unfolds, helping you manage crowd flow, allocate resources,
and make informed decisions on the spot.
Event Attribution
Not every event goes perfectly - and that's okay.
With Event Manager, you can assign custom outcomes to every event: great success, moderate success, cancelled
last minute, oversubscribed, you name it.
Add notes for extra context, and build a picture of what's really happening on the ground.
And keeping events in the system - even the ones that didn't happen - gives your team valuable insight,
like which schools regularly ghost you and which ones deserve a gold star.
With Event Manager, you can run recruitment events that are efficient, professional, and easy to manage -
for your team and your attendees.
Book a call with one of our CRM experts and see how Event Manager can support your recruitment goals.
What is Event Manager?
Event Manager is a Student CRM module that helps universities and colleges organise, promote, run, and measure recruitment events such as campus tours, school visits, webinars, group sessions, and other in-person or virtual activities. Recruitment, outreach, events, and admissions teams can manage bookings, capacities, branded registration forms, automated communications, QR-code check-in, attendance, event outcomes, and follow-up while keeping every interaction connected to the prospective student’s CRM record.
Everything you need to run smooth, professional, and connected recruitment events
Easy booking & registration
- Manage bookings for in-person and virtual events all from one place.
- Set attendee limits and use branded booking forms.
- Capture details like course of interest or access needs.
Flexible event configuration
- Set event types, session timings, and venue details.
- Adjust capacity or format quickly when plans change.
- Stay in control without waiting for IT support.
Automated communication
- Confirmation and reminder emails sent automatically.
- Real-time updates across your system.
- Reduce no-shows and keep attendees informed effortlessly.
Easy check-in
- QR code check-ins from confirmation emails using the Event Day Scanner App.
- Track attendance instantly and securely.
- For virtual events, mark attendance directly in the dashboard.
Real-time monitoring
- Watch attendance build live as QR codes are scanned.
- Monitor visitor flow and manage resources in real time.
- Make informed decisions on the spot.
Event attribution & insight
- Assign outcomes such as great success, oversubscribed, or cancelled last minute.
- Add notes to capture insights and learnings.
- Identify schools or partners who engage best.
Connected data across the CRM
- Every booking, confirmation, and check-in is recorded on the student’s CRM record.
- No manual updates or file uploads.
- Keep data clean, accurate, and instantly usable.