Event Manager

Run efficient, professional recruitment events with less admin and more impact

Campus tours, school visits, webinars, group sessions — they may not be your big-ticket open days, but they play a vital role in building relationships and getting students through the door. Managing them, however, can be a logistical headache. Event Manager takes the stress out of smaller recruitment events. It lets you organise, promote, and run everything from group visits to online sessions in one connected place.

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What is Event Manager?

Event Manager is a Student CRM module that helps universities and colleges organise, promote, run, and measure recruitment events such as campus tours, school visits, webinars, group sessions, and other in-person or virtual activities. Recruitment, outreach, events, and admissions teams can manage bookings, capacities, branded registration forms, automated communications, QR-code check-in, attendance, event outcomes, and follow-up while keeping every interaction connected to the prospective student’s CRM record.

Key Benefits

Everything you need to run smooth, professional, and connected recruitment events

Easy booking & registration

  • Manage bookings for in-person and virtual events all from one place.
  • Set attendee limits and use branded booking forms.
  • Capture details like course of interest or access needs.

Flexible event configuration

  • Set event types, session timings, and venue details.
  • Adjust capacity or format quickly when plans change.
  • Stay in control without waiting for IT support.
Event Manager dashboard

Automated communication

  • Confirmation and reminder emails sent automatically.
  • Real-time updates across your system.
  • Reduce no-shows and keep attendees informed effortlessly.

Easy check-in

  • QR code check-ins from confirmation emails using the Event Day Scanner App.
  • Track attendance instantly and securely.
  • For virtual events, mark attendance directly in the dashboard.

Real-time monitoring

  • Watch attendance build live as QR codes are scanned.
  • Monitor visitor flow and manage resources in real time.
  • Make informed decisions on the spot.

Event attribution & insight

  • Assign outcomes such as great success, oversubscribed, or cancelled last minute.
  • Add notes to capture insights and learnings.
  • Identify schools or partners who engage best.

Connected data across the CRM

  • Every booking, confirmation, and check-in is recorded on the student’s CRM record.
  • No manual updates or file uploads.
  • Keep data clean, accurate, and instantly usable.
FAQs

Event Manager FAQs

Can we manage multiple event types in one place?
Yes. You can create, edit, and track campus tours, school visits, webinars, and other small-scale events all within the same dashboard.
Can students book and manage their own sessions?
Absolutely. Students can register, update details, and receive confirmations automatically through branded booking forms.
Does Event Manager handle both in-person and online events?
Yes. You can manage and track attendance for physical and virtual sessions, with tools tailored to each format.
How does check-in work on the day?
Attendees receive a QR code in their confirmation email. Scan it with the Event Day Scanner App for instant check-in.
Can we automate communication with attendees?
Yes. Event Manager sends confirmations, reminders, and post-event follow-ups automatically, so nobody misses key details.
Can we see event performance afterwards?
Definitely. Assign outcomes, record notes, and analyse success rates to improve future events.
Who uses Event Manager the most?
Recruitment & Outreach, Events, Admissions.
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