Key benefits

Everything you need to understand, engage, and support every student

Complete picture

Keep every interaction in one place.

  • A single student record created at first engagement
  • Tracks enquiries, events, applications, and communications
  • Stores demographic data, GDPR consents, and key identifiers

Engagement scoring

See who’s engaged and who needs attention.

  • Score points are automatically assigned based on actions
  • Identify highly engaged prospects or quiet leads at a glance
  • Focus time and effort where it will have the most impact

Personas and stages

Track every student’s position in the recruitment pipeline.

  • Follow progress from first enquiry through to enrolment
  • Identify who is exploring, applying, or holding an offer
  • Gain clear visibility and prevent anyone slipping through the cracks

Duplicate prevention & communication logs

Keep records clean and communication transparent.

  • Built-in record matching prevents duplicate student profiles
  • Every email, SMS, and touchpoint is logged automatically
  • Maintain a tidy, reliable, and auditable database

Personalised campaigns

Use live data to deliver targeted, relevant communications.

  • Segment instantly by subject, engagement score, activity and more…
  • Re-engage lapsed prospects with automated workflows
  • Ensure contacts only receive messages that matter to them

Central insight and confidence

Student Database is the hub of Student CRM, powering every other module with clean, connected data. Your team can make informed decisions, create more effective campaigns, and deliver better experiences — all from one source of truth.

Student Database

See every student’s story in one connected record

Every interaction tells you something about a student; the form they filled in, the event they booked, the question they asked. But if those interactions live in different systems or inboxes, you never see the full picture.

The Student Database module brings it all together. Every detail, update, and message is stored in one central record that grows over time, giving your team a complete view of each student’s journey from first interest to enrolment.

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Student Database dashboard
Student Database
FAQs

Student Database FAQs

How is a student record created?
A record is created automatically when a student first interacts — for example, by submitting a form, making an enquiry, or booking an event.
Can the database track every type of interaction?
Yes. Every form submission, message, and event booking is recorded automatically and linked to the student’s profile.
Does it prevent duplicate records?
Yes. Built-in matching ensures you don’t end up with multiple versions of the same student.
Can we see engagement levels at a glance?
Absolutely. Engagement scoring lets you instantly identify highly active students and those needing a nudge.
Can stages and personas be customised?
Yes. You can define the stages and personas that fit your recruitment process, from first contact to enrolment.
How does it connect with other modules?
Student Database is at the centre of Student CRM, powering modules like Enquiries, Rapid Response, Event Manager, and Campaign Manager with up-to-date, connected data.
Who uses Student Database the most?
Most used by: Admissions, Recruitment and Outreach, Marketing, Events, International, IT & Compliance, and Enquiries.
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