Surveys

Capture real feedback and improve every stage of the student journey

Improving recruitment starts with understanding how students feel, not just what they do. Surveys help you gather feedback and measure engagement from first contact to enrolment, giving you valuable insight into what works and where to improve.

Built directly into Student CRM, Surveys keep everything connected. You can create, send, and review feedback all in one place, with forms that match your student experience and no need for extra tools or logins.

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Improving recruitment starts with engaging students to understand how they feel - not just what they do.

Surveys help track engagement across the student journey, from first contact to enrolment.

Whether it's post-event feedback, accepter and decliner surveys, or check-ins at key stages, you'll gain valuable

insights into how students view your activities - and where improvements can be made.

And because it's all built inside Student CRM, you don't need a separate tool, another login, or multiple

disconnected datasets.

Your team gets one place to create, send, and review feedback with forms that match the rest of your student

experience.

Oh - and Surveys are embeddable on your website, too.

Meaning wherever your students are, your feedback forms can be right there with them.

The Surveys module has the following benefits:

Simple creation

Set your survey up, then using the Web Form Builder module you can create surveys in minutes - no coding,

no IT support needed.

Then you're ready to start collecting feedback!

Real-time feedback

Responses are stored instantly, so you can review sentiment as it happens.

Spot patterns, act quickly, and improve the student experience before the next event, not months later.

Touchpoint integration

You can add survey links to automated messages in other Student CRM modules, like Pre-Applicant Open

Days or Event Manager.

This makes it simple to capture feedback automatically after events and refine the student experience at

every stage.

No extra steps, no forgotten links - just feedback built into your workflows.

And there's more:

Want anonymity?

Choose anonymous or identifiable responses depending on what you need: honest insights at scale, or personalised

data that adds depth to student profiles.

Either way, it's a seamless part of the journey - not a bolt-on.

Building a continuous picture

Each identifiable survey response is stored against the student's CRM record - adding to their profile

over time.

This builds a clear picture of how they're engaging.

And more insight means more personalised comms, better decisions, and fewer "one-size-fits-all" messages.

With the Surveys module, it's easy to gather feedback, monitor engagement, and improve the student experience -

all in one place.

Book a call with one of our CRM experts and see how Surveys can help you capture what students really

think.

What are Surveys?

Surveys is a Student CRM module that helps universities and colleges create, distribute, collect, and analyse student feedback across the recruitment and admissions journey. Recruitment, marketing, events, admissions, and student experience teams can build branded mobile-friendly surveys, automate distribution through connected modules, collect anonymous or identifiable responses, view results in real time, and link identifiable feedback to each prospective student’s CRM record.

Key benefits

Everything you need to collect insight, act fast, and enhance student engagement

Simple creation

Design and launch surveys in minutes using the Web Form Builder module.

  • No coding or IT support needed
  • Customisable questions, branding, and layouts
  • Ready to collect feedback instantly
Survey results and charts overview

Continuous insight

Build a complete picture of engagement over time.

  • Identifiable responses link to the student’s CRM record
  • Track how sentiment and satisfaction evolve
  • Use insight to tailor communications and decisions

Touchpoint integration

Gather feedback seamlessly across the student journey.

  • Add survey links to automated messages in modules such as Applicant Open Days or Event Manager
  • Capture feedback automatically after events or milestones
  • Keep insight flowing with no extra steps

Anonymous or identifiable responses

Choose the approach that fits your goal.

  • Gather honest, large-scale feedback anonymously
  • Collect identifiable data for richer profiles
  • Either way, everything stays fully integrated

Real-time feedback

See responses as they happen and act quickly.

  • Monitor sentiment in real time
  • Spot trends and address issues immediately
  • Improve experiences before the next event

Embeddable forms

Reach students where they are.

  • Embed surveys directly on your website or in communications
  • Keep the look and feel consistent with your brand
  • Mobile-friendly for higher participation
FAQs

Surveys FAQs

Can we create surveys without coding?
Yes. Surveys use the same drag-and-drop tools as Web Form Builder, so anyone can create and publish forms quickly.
Can we automate survey distribution?
Absolutely. You can embed survey links into automated messages in modules such as Event Manager, Pre-applicant Open Days, or Applicant Open Days.
Can students complete surveys on mobile?
Yes. All surveys are responsive and mobile-friendly by default, making it easy for students to share feedback anytime.
Can we choose between anonymous and identifiable responses?
Yes. You decide whether to collect feedback anonymously or link responses to student records for deeper insight.
Where are survey results stored?
All responses are stored securely within Student CRM, and identifiable data links directly to the relevant student record.
Can we view results and trends over time?
Definitely. You can view real-time results, export data, and track engagement trends across events and campaigns.
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