AI Assist
Your AI co-pilot, now inside Student CRM
A powerful new tool embedded right inside the platform, designed to help your team write better, work faster, and delight students – at speeds up to 20x. AI Assist helps enquiry officers answer enquiries much faster and helps admissions officers progress applicants to offer acceptance. It also supports colleagues across marketing, events, and international recruitment to move conversations forward – confidently, quickly, and clearly.
Key benefits
Know everything, have the perfect words, keep a consistent tone
Know everything about everything
AI Assist pulls together:
- Your institutional memory (background docs, tone of voice, FAQs)
- Each student’s CRM history (notes, events, form data, past comms)
- Your team’s writing style (friendly, professional, concise…)
Consistent tone across the team
SuperUsers can define and lock in tone settings so that:
- Everyone writes in your institutional voice
- All AI output is on-brand, compliant, and clear
Have the perfect words to hand
AI Assist writes beautifully:
- Reassuring each student with the right tone
- Providing helpful links, next steps and context
- No typos, no over-writing, just clear and effective replies
FAQs
AI Assist FAQs
Who does it help?
- Admissions Officers – progress applicants to offer acceptance.
- Enquiry Officers – answer queries much faster and better.
- Agent Managers – build better partnerships and reduce friction.
- Event Officers – follow up with clarity and confidence.
- Outreach Teams – engage teachers and advisers effectively.
What does it generate?
Every AI Assist session creates helpful, ready-to-use content, including: follow-up messages, application nudges, summary overviews, suggested next steps, helpful links and attachments.
Why is it different?
AI Assist is the only CRM-embedded AI that brings together student context (from CRM), institutional tone (locked in by your team), and your institutional knowledge (PDFs, web pages, articles, snippets). It reads each contact’s CRM history to produce smart, relevant output.
Where can it be used?
Anywhere in the CRM: Applications, Enquiries, Event bookings, Agent relationships, Outreach relationships.

