In October we took our Student CRM to London to exhibit at the UCAS Digital Marketing & Social Media Conference.
We attended some really great seminars and met plenty of digitally like-minded people. Conference host Andrew Hargreaves said "student recruitment is now all about acquisition and conversion" which of course our Student CRM is geared towards.
Another hot topic also on the agenda was mobile marketing. Mobile is key to student engagement; experts predict that, in 4 years' time, 98% of students will own a smartphone - indicating that all digital strategies must include now mobile.
Which is partly why we developed our Mobile Event Capture app due to the need to be able to capture data at events or whilst out on the road.
Jamie Smith from South Staffs College won praise and admiration (and gasps!) from follow delegates when he spoke about their 25-second online application form! Making the whole application process super simple for busy students.
And Jim Tudor urged delegates to think SoLoMo = Social Local Mobile.
Data Harvesting's Student CRM was even top of the leaderboard for Tweeting whilst at the exhibition for a few minutes but I think Jamie Smith overtook us in the final furlongs.
A big thank you to the talented Events & Technical Co-ordinator Justine Atkin from UCAS for managing this wonderful event. Here are a few snaps from the conference: