Amin Pradhan, Pro Vice-Chancellor of University College Birmingham, talks about how Student CRM streamlined UCB's student recruitment process and demonstrated a welcome ROI.
Data Harvesting has worked with University College Birmingham for the past six years, assisting with their student recruitment processes, including open days, prospectus requests and enquiries for both domestic and international student recruitment.
"Over the past six years, we have transformed our student recruitment processes thanks to Data Harvesting’s Student CRM. We’ve seen a welcome return on investment since starting to use it. Our resulting streamlined recruitment activities have helped us to improve results across the board.
As an institution UCB has embraced the latest student recruitment technologies available within Student CRM. These online technologies allow us to engage with our students far more effectively than the old paper systems could. The Student CRM has been particularly useful not only for our home students but for our international students applying from overseas and our overseas agents where we can respond to them more effectively, efficiently and in a timely manner to maximise recruitment.
Data Harvesting’s support is excellent. UCB staff can pick up the phone and always speak to someone who knows how to help us. Their Customer Services team really understand our business processes and workflow and are able to respond with a solution to our problem when required.
We now have the very best recruitment system in place which we can access and manage centrally, keeping students and team members engaged and informed.
It is without a doubt the very best student recruitment solution for our needs and responds to ever growing complexity."
We LOVE a great success story! It's a pleasure working with UCB and their recruitment team.