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Can Gen Z students trust UK Universities with their personal data in 2018?

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If you think that Gen Z appear ambivalent about their PII (personally identifiable information) - don't be fooled by these digital natives.

They entrust you with their PII throughout their student recruitment journey, so if you put one foot wrong all that hard-earned trust could evaporate in a heartbeat.

Only the trusted universities will prosper

Student trust is earned by helping each student understand how and why you are putting their interests first. These data subjects are in control. An uncomfortable reality perhaps, but for those UK universities who are embracing GDPR as a new opportunity to build trust and gain a competitive advantage, this is an exciting journey.

In the past 4 months I have spoken (confidentially) with so many UK universities about the issues they are facing with building GDPR into their student recruitment processes.

These are the top 5 areas of concern I deal with on a daily basis:

  1. Data protection controls - how can our Data Protection Officer and their team all benefit from more robust GDPR controls, processes and stored communications evidence?
  2. Stored evidence - how can we rely upon a detailed audit trail stored against each student to support fast CMA and GDPR issue resolution?
  3. Safe marketing communications - how can we continue to send out our recruitment campaigns after 25 May 2018?
  4. Getting consent - how should we get, store and update appropriate consent throughout the student journey?
  5. Dealing with the new rights - how do we handle every single data subject right exercised without a huge new team of experts on hand?

Of each of these, I think #3 is my favourite:

"how can we continue to send out our recruitment campaigns after 25 May 2018?"

I explain how they can empower their marketing and recruitment teams to continue sending creative mar-comms from within a safe framework. To prevent what I call 'cautious recoil' (where marketers freeze in the headlights, preferring to do nothing rather than do something that might be or go wrong) their university must remove any inhibitions.

And then I show them why students trust the universities who use our UK-based solution - Student CRM.

Summary

At the time of publication of this post, Student CRM is still the only HE student recruitment solution to have built and launched its GDPR and CMA compliance services. It is built into every web form that collects data (in) and into every automatic touchpoint and campaign that sends consent compliant comms (out). 

Data Harvesting is Awards Sponsor for 2018 Annual HELOA Conference

20 Oct 2017

Data Harvesting is the official Awards Sponsor for the 2018 Annual HELOA Conference.

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HELOA National Conference – Wednesday 24 to Friday 26 January, Crowne Plaza, Stratford upon Avon, CV37 6YR.

This three day conference provides delegates with the chance to engage in debate on current issues in HE policy, education liaison, marketing, student recruitment, widening participation and admissions. Members also contribute to discussions on the future direction of the Association through the Annual General Meeting and hear from the Innovation and Best Practice, and Group Spotlight Award finalists.

Further information

For more information please email bookings@heloa.ac.uk.

No GDPR 'grace period' for UK Universities

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For all those UK Universities planning on being "nearly ready", "in an advanced state", "largely compliant" or anything short of GDPR compliant on 25 May 2018 - read on...

Ambiguity being a bugbear of mine, I checked with the ICO's office earlier this month. Case Reference Number: ENQ0698938

Brace yourselves...

Unfortunately there is no ‘grace’ period provided within the General Data Protection Regulations (GDPR) and therefore Universities will have to ensure they are compliant with their obligations under the Regulations on 25 May 2018.

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We are now getting approached regularly by UK Universities who need to understand how to implement GDPR controls to cover their student recruitment activities.

We provide the UK's only CMA and GDPR fully compliant student recruitment platform - www.student-crm.co.uk. Our clients automatically benefit from this upgrade, as it is just one of the 25 upgrades we roll out every year.

We are happy to talk you through how we can help you to achieve CMA and GDPR compliance with robust controls built-in.

 

#hellobrookes campaign gains 4 million+ impressions in A-Level results week

When Oxford Brookes asked for our support to help make this campaign happen, we were delighted to say yes.

The student recruitment team at Oxford Brookes recently used Student CRM to run an innovative social media campaign.

The campaign delivered highly personalised video messages and off platform printed media to congratulate next year's students on being offered a place onto their chosen course during A Level results week.

Student CRM was the central driver for the campaign which automated a series of congratulations emails and allowed campaign officers to search and segment data for offline marketing actvities.

Oxford Brookes created 286 personalised videos featuring a range of staff including the Chancellor Dr Dame Katherine Grainger PHD. The #hellobrookes hashtag achieved over 4 million impressions on Twitter and Instagram and were viewed over 50,000 times on Facebook and Twitter. 

Dana Rock, Student Recruitment Campaigns Officer commented;

"I'm really chuffed with how smoothly it's all gone so far with the triggered and personalised touchpoints -  it's powerful and it's working!"

Is this your University's student enquiry workflow?

Their very first enquiry builds each Student's record in Student CRM, and every subsequent interaction adds to the bigger picture. All enquiries and answers are stored in a CMA-friendly way. Also great to know that, besides being compliant, your enquiries team is also being prompt, efficient, accurate and building up a rich data set for student recruitment colleagues to make great use of.

If your enquiry workflow doesn't get delivered like this (out of the box), then you could get a huge boost to your recruitment efficiency by using Data Harvesting's Student CRM.

Is yours just like this?

NB: Enquiries can also be received via email (but a web form generates more structured data).

Integrate a branded online enquiry form into your university's website to allow students to ask questions about studying at your university, and to capture additional student details to build the relationship.

These enquiries filter into Student CRM and are channelled to the relevant department ready for a member of your university team to respond. All enquiries and responses are stored centrally against the student's record so that your colleagues can view the full history of interaction. 

Request a short demo of our Enquiries app by adding your details below:

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