Regions

Organise global recruitment with regional clarity

The Regions module helps international teams group countries into defined regions such as Europe, Asia, or Middle East and North Africa, so student data, communications, and reporting all stay consistent.

By assigning each country to a region, your team can segment students, target messaging, and manage enquiries or applications by geography. For wider Student CRM context, related areas include Student Database, Enquiries, Applications Active, and Campaign Manager.

Regions dashboard overview in Student CRM

What is Regions?

Regions is a Student CRM module that helps universities and colleges group countries into recruitment regions for segmentation, reporting, task ownership, and international communication planning. It gives international, admissions, and recruitment teams a clear regional structure for managing prospective student enquiries, applications, touchpoints, and campaign audiences by geography.

Key benefits

Everything you need to manage international recruitment efficiently

Targeted communications

Use regional groupings as Touchpoint conditions or segment criteria to send students relevant updates, event invites, or next-step messages relative to their Region and your regional communication strategy. For related communication planning, see Campaign Manager.

Dashboard reporting

See exactly how many applications are coming from each region using application reporting for quick insight and performance tracking. For related application workflows, see Applications Active.

Team organisation

Assign tasks and ownership to the right regional teams, helping staff manage enquiries and applications from their allocated countries in a structured, transparent way.

Flexible setup

Create as many regions as you need. Your team defines which countries belong to which region and what to name each one, keeping your setup flexible and aligned to your institution’s international strategy.

Consistent coordination

By organising countries into regions, international and admissions teams can manage student data, communications, and follow-ups with confidence and consistency. Related areas in Student CRM include Student Database, Enquiries, and wider recruitment workflows.

FAQs

Regions FAQs

Common questions about using Regions to group countries, segment prospective students, report on international recruitment activity, and manage regional ownership inside Student CRM.

How does the Regions module work?
Each country is assigned to one region in Student CRM. Teams can then use those regions for segmentation, reporting, and communication targeting.
Can a country belong to multiple regions?
No. Each country can only belong to one region at a time, ensuring clear segmentation and reporting accuracy.
Where can regional data be used?
Regions can be used in Touchpoints, Segments, and the Applications dashboard, as well as for assigning tasks and ownership to the right regional team.
Who uses Regions the most?
Regions is most used by international, admissions, and recruitment and outreach teams managing large volumes of global enquiries and applications.