Web Form Builder
Create smarter forms, capture cleaner data, and connect every submission automatically
Collecting student data shouldn't involve wrangling code or waiting on IT. With Web Form Builder, you design and manage intelligent forms that capture exactly what matters, all within Student CRM. Every submission lands directly on the student's record, giving your team a complete, connected picture.
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Collecting student data shouldn't involve wrangling code or waiting on IT to help.
With Web Form Builder, you design and manage intelligent forms that capture exactly what matters.
And because it's part of Student CRM, it works seamlessly with your other modules - and every submission lands
directly on the student's record, giving your team a complete, connected picture.
The Web Form Builder module has the following benefits:
Drag-and-drop builder
Quickly build forms that match your brand using simple drag-and-drop fields, auto-saving with every change.
Use logic, address-look-ups, thank you pages, redirects and even hidden fields to pass data invisibly.
Your forms will guide students clearly from start to 'submit' - without a developer in sight!
Live updates
Embed a form once - whether inline or as a pop-out - and any changes you make update instantly across all
placements.
No re-embedding, no tech hoops to jump through.
Powerful academic block
Filter options like Year, Level of Study, Campus, Subject, Course, or Intake - pulled live from the
Courses and Subjects module.
Update your courses once, and the changes flow automatically into every relevant form, across every module.
For students, this means they only see options that are current, accurate, and relevant to their entry
year and preferences - so there's less confusion and fewer abandoned forms.
For your team, it means huge time savings, total consistency, and no more manual dropdown edits or mismatched course
names across forms.
Just one source of truth, always up to date, used everywhere.
Easy cloning
Not every form needs building from scratch.
If you've already built the perfect form - with conditional logic, customised fields, and branding just right -
there's no need to start over again for the next cycle.
Just clone it.
Your team will thank you if they have less fiddling and formatting next time around!
And for students, it means a smoother, more familiar experience that feels like 'you' - whatever the form.
And there's more:
Clean data
Web Form Builder helps you capture the right information, first time.
Using things like required fields, students are guided to complete forms fully and correctly - avoiding frustrating
errors or gaps.
Consent Topics
Students agree to topics like "Send me info about Open Days" or "Keep me updated on scholarships", which
can be included directly on your forms too.
There's no need for bolt-on tools or follow-up emails.
Conditional Logic
Want to keep your forms short and smart?
Add conditional logic to show or hide questions based on what students select.
If they need accessibility support, you can ask how best to help.
No dead-ends, no overwhelming pages of irrelevant questions.
The result?
Students feel seen and supported.
Your team gets the clean, compliant data they need - and the confidence that every permission and preference
is stored correctly, ready for use in future communications.
Forms that do more
With built-in analytics tracking, your team can see exactly how forms are performing - spotting drop-offs,
refining wording, or tweaking layouts to improve completion rates.
That means a smoother, more intuitive experience for students, and clearer insight into what's working
behind the scenes.
Every form submission flows directly into the student's CRM record - no manual uploads, no piecing things
together later.
This keeps data connected, clean, and ready to power the next step of the journey, whether that's a follow-up
email or future segmentation.
And because Web Form Builder is the same tool used across multiple modules - like Surveys, Open Days,
and Prospectus Requests - your team only needs to learn it once.
It's one consistent process, delivering joined-up experiences across the board.
With Web Form Builder, your team can create smarter forms, collect compliant data, and improve the student
experience.
Book a call with one of our CRM experts and see how Web Form Builder can support your recruitment goals.
What is Web Form Builder?
Web Form Builder is a Student CRM module that helps universities and colleges create branded, intelligent web forms for prospective student recruitment and admissions. Admissions, enquiries, events, international, marketing, recruitment, outreach, and partnerships teams can capture clean data without coding, use conditional logic and live course information, embed forms across websites and campaigns, track completion performance, and connect every submission directly to the prospective student’s CRM record for follow-up, segmentation, consent management, and reporting.
Everything you need to build beautiful, intelligent, and connected forms
Drag-and-drop builder
Quickly design forms that match your brand without coding or waiting on IT.
- Simple drag-and-drop interface
- Auto-save with every change
- Add logic, redirects, hidden fields, and thank-you pages
Live updates everywhere
Make a change once and see it update instantly across all pages and placements.
- Embed forms inline or as pop-outs
- Instant live updates across every site
- No re-embedding or technical work required
Powerful academic block
Keep course information always current and accurate.
- Filter options by year, level, campus, subject, or intake
- Pulls live data from the Courses & Subjects module
- Ensures students only see valid, relevant choices
Easy cloning
No need to start from scratch each time.
- Duplicate forms complete with logic, branding, and fields
- Save time and maintain consistency across cycles
- Create a smooth, familiar experience for students
Clean, compliant data
Capture the right information the first time.
- Required fields prevent incomplete submissions
- Consent topics built in, for example “Send me info about scholarships”
- Keeps data compliant and communication ready
Conditional logic
Make forms short, smart, and personal.
- Show or hide questions based on student responses
- Avoid overwhelming pages of irrelevant fields
- Help students feel supported while collecting complete data
Built-in analytics
Understand and improve performance at a glance.
- Track form completion rates and drop-off points
- Refine questions or layout to improve conversions
- Gain insight into what works best
Seamless integration & connected data
Every form submission flows directly into the student's CRM record. No manual uploads, spreadsheets, or data mismatches.
- Keeps information clean and connected across modules
- Supports instant follow-ups through Rapid Response and audience segmentation through Campaign Manager
- Powers the next step of the journey automatically

