Our Hedgehog Concept
Student CRM's Hedgehog Concept:
What are our people deeply passionate about? We are deeply passionate about helping our users recruit more students.
What can our organisation become the best in the world at? We can be the best in the world at providing the most effective CRM for educators.
What is our economic engine driven by? Our economic engine is driven by ARR per contract.
Where all three answers overlap is the sweet spot for focussing Student CRM’s strategy. The strategy that ensures we continue to build a business that is a joy to work in, is a pleasure to be a customer of, and that does real good in the world.
“Organisations suffering from the curse of competence but lacking a clear hedgehog concept, rarely become great at what they do”- a statement made by Jim Collins in one of the chapters in his book - From good to great.