Pulse
Real-time insight, automated communication, and performance clarity in one place
Pulse gives recruitment teams a live view of what is working across every stage of the prospective student journey. It brings reporting, communication management, and brand control together so teams can make informed decisions without repeatedly moving between modules.
Track activity across campaigns, events, enquiries, applications, and automated journeys. For deeper off-platform analysis, Pulse can be used alongside Data Packs.
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Across Student CRM, Touchpoints are running, templates are in use, and reports are helping teams understand recruitment activity and performance.
As your use of the CRM grows, the Pulse module gives you a simple way to see everything from a higher level. Rather than navigating between individual modules, workflows and reports, Pulse brings key information together into a single view, helping you stay on top of communications, reporting and brand setup from one place.
It's designed for the people responsible for overseeing the platform as a whole, giving them a clearer way to understand what's live, what's being used, and where attention may be needed.
The Pulse module has the following benefits:
A view of what's live
Pulse gives you a complete view of your Touchpoint estate across the platform. From one place, you can see which templates are live, where they're being used, which workflows they belong to, and how they are configured.
You can also view key details such as status, conditions, and when something was last updated, without needing to go into individual workflows.
Emails, SMS messages, letters and labels can all be previewed, downloaded and accessed from the same screen.
And if something needs updating, whether that's messaging, dates or course information, you can quickly jump directly to the relevant template, workflow or setup.
That means no searching across modules and a much clearer understanding of how communication is being used across the CRM.
Brand and content consistency
Pulse also provides a central place for managing your brand setup. Fonts, colours and imagery are stored as a shared asset bank, feeding directly into Template Builder.
That means when teams create or update templates, they are selecting from the same approved assets, helping keep communications consistent across the platform.
Templates and content can also be reviewed centrally, making it easier to maintain a professional and aligned student experience.
Reports at a glance
Pulse also brings all of your in-app reports into one place. You can see every available IAR across the CRM, without needing to navigate between different modules.
From one screen, you can view report descriptions, understand what they are used for, and access them quickly.
Reports can be favourited for easy access, and subscriptions can be set up for yourself or colleagues.
That means the right people receive the right reports automatically, without needing to run them manually or even access the CRM directly.
Pulse gives your team a clear view of how communications and reporting are used across the CRM, helping you stay organised, up to date and in control.
Book a call with one of our CRM experts to see how Student CRM helps your team stay aligned and informed.
What is Pulse?
Pulse is a Student CRM module that gives universities and colleges a central view of recruitment reports, communications, touchpoints, report subscriptions, funnel performance, playbooks, and brand governance. It helps recruitment, marketing, admissions, events, enquiries, international recruitment, and leadership teams monitor activity and make clearer decisions across the prospective student journey.
Bring reporting, communications, and governance together with Pulse
Centralised communication management
- View and edit email, SMS, letter, and label touchpoints across connected modules.
- Preview, download, and tag communications that need review.
- Open related workflows, templates, and reports from one central area.
- Maintain brand consistency with shared templates, colours, fonts, and imagery.
Real-time reporting
- Run and share reports from connected module occurrences without opening each module separately.
- Save, favourite, download, or schedule reports for regular team sharing.
- Filter by date or owner, add notes, and export data to CSV.
- Give stakeholders PIN-protected access through shared report links.
Performance tracking
Recruitment funnel visibility
- Monitor progress through Interested, Engaged, Applied, and Accepted stages.
- Compare current funnel performance with earlier recruitment cycles.
- Connect early engagement with Applications Active and Applications Passive.
- Identify where prospective students disengage and target suitable follow-up activity.
Playbooks and best practice
- Download Student CRM playbooks directly from Pulse.
- Use practical guidance for response activity, campaigns, communications, and workflows.
- Standardise repeatable processes and reduce avoidable errors.
- Support staff onboarding with step-by-step guidance.
Report subscriptions
- Subscribe to built-in reports and receive updates daily, weekly, or monthly.
- Add up to 25 internal or external recipients to a subscription.
- Deliver reports by email without requiring every recipient to hold a Student CRM login.
- Keep senior leaders and stakeholders updated with regular summaries.
Brand consistency and governance
- Define institutional colours, fonts, and imagery as shared system defaults.
- Help teams maintain a consistent tone and presentation across student communications.
- Use user permissions and central oversight to protect approved content.
- Review message performance and content freshness from one central hub.

