Pulse

Real-time insight, automated communication, and performance clarity in one place

Pulse gives recruitment teams a live view of what is working across every stage of the prospective student journey. It brings reporting, communication management, and brand control together so teams can make informed decisions without repeatedly moving between modules.

Track activity across campaigns, events, enquiries, applications, and automated journeys. For deeper off-platform analysis, Pulse can be used alongside Data Packs.

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What is Pulse?

Pulse is a Student CRM module that gives universities and colleges a central view of recruitment reports, communications, touchpoints, report subscriptions, funnel performance, playbooks, and brand governance. It helps recruitment, marketing, admissions, events, enquiries, international recruitment, and leadership teams monitor activity and make clearer decisions across the prospective student journey.

Key benefits

Bring reporting, communications, and governance together with Pulse

Centralised communication management

  • View and edit email, SMS, letter, and label touchpoints across connected modules.
  • Preview, download, and tag communications that need review.
  • Open related workflows, templates, and reports from one central area.
  • Maintain brand consistency with shared templates, colours, fonts, and imagery.

Real-time reporting

  • Run and share reports from connected module occurrences without opening each module separately.
  • Save, favourite, download, or schedule reports for regular team sharing.
  • Filter by date or owner, add notes, and export data to CSV.
  • Give stakeholders PIN-protected access through shared report links.

Performance tracking

  • View performance across campaigns, events, and recruitment activity.
  • Understand which workflows, messages, and touchpoints contribute to engagement and conversion.
  • Identify underperforming activity and investigate where changes may be needed.

Recruitment funnel visibility

  • Monitor progress through Interested, Engaged, Applied, and Accepted stages.
  • Compare current funnel performance with earlier recruitment cycles.
  • Connect early engagement with Applications Active and Applications Passive.
  • Identify where prospective students disengage and target suitable follow-up activity.

Playbooks and best practice

  • Download Student CRM playbooks directly from Pulse.
  • Use practical guidance for response activity, campaigns, communications, and workflows.
  • Standardise repeatable processes and reduce avoidable errors.
  • Support staff onboarding with step-by-step guidance.

Report subscriptions

  • Subscribe to built-in reports and receive updates daily, weekly, or monthly.
  • Add up to 25 internal or external recipients to a subscription.
  • Deliver reports by email without requiring every recipient to hold a Student CRM login.
  • Keep senior leaders and stakeholders updated with regular summaries.

Brand consistency and governance

  • Define institutional colours, fonts, and imagery as shared system defaults.
  • Help teams maintain a consistent tone and presentation across student communications.
  • Use user permissions and central oversight to protect approved content.
  • Review message performance and content freshness from one central hub.
FAQs

Pulse FAQs

Who uses Pulse?
Pulse is used by recruitment, marketing, admissions, events, international recruitment, enquiries, and leadership teams that need a central view of communications, reports, and performance.
Does Pulse replace reports inside individual modules?
No. Pulse brings existing module reports into a more convenient central dashboard. Teams can still access reporting within individual modules when needed.
Can I edit touchpoints directly in Pulse?
Yes. Users with the appropriate permissions can open, preview, update, and download touchpoints through Pulse.
Are Pulse Playbooks free?
Yes. Pulse users can access and download the available Student CRM Playbooks without an additional charge.
Can I automate report sharing?
Yes. Report subscriptions can send reports to up to 25 recipients on a selected daily, weekly, or monthly schedule.
What is the difference between Pulse and Data Packs?
Pulse provides built-in reporting, communications oversight, subscriptions, and performance visibility inside Student CRM. Data Packs provides access to CRM data through a connected cloud data warehouse for deeper reporting in external BI tools such as Power BI, Tableau, or Qlik.
Is there an additional charge for Pulse?
No. Pulse is included as part of a Student CRM subscription.
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