When Oxford Brookes asked for our support to help make this campaign happen, we were delighted to say yes.
The student recruitment team at Oxford Brookes recently used Student CRM to run an innovative social media campaign.
The campaign delivered highly personalised video messages and off platform printed media to congratulate next year's students on being offered a place onto their chosen course during A Level results week.
Student CRM was the central driver for the campaign which automated a series of congratulations emails and allowed campaign officers to search and segment data for offline marketing actvities.
Oxford Brookes created 286 personalised videos featuring a range of staff including the Chancellor Dr Dame Katherine Grainger PHD. The #hellobrookes hashtag achieved over 4 million impressions on Twitter and Instagram and were viewed over 50,000 times on Facebook and Twitter.
Dana Rock, Student Recruitment Campaigns Officer commented;
"I'm really chuffed with how smoothly it's all gone so far with the triggered and personalised touchpoints - it's powerful and it's working!"