Once again, we will be back at the HELOA Annual conference in January 2019. The proud sponsors of the Marketing and Communications Spotlight Award, Founder and MD Dom Yeadon will also be presenting a workshop on the second day of the conference.
Worried about making avoidable gaffs in your student communications? Then this presentation will be ideal for you. This light-hearted workshop on Day Two of the conference will guide you in the best use of personalisation. Covering best and worst-case examples, Dom Yeadon will offer advice on how to walk the fine line between uplifting and creepy.
We look forward to seeing you there for this no-holds-barred workshop. To register your interest, pop on over to HELOA's website now.
Sources quoted in the workshop:
Marketing Week article ‘Why personalisation is difficult but worth doing’ 2016
Deloitte Consumer Review 2015
Experian 2015 Digital Marketer Report
Evergage 2018 Trends in Personalization
Experian Personalisation in Retail White Paper, 2016